Brand Marketing Manager

• To develop creative briefs and guide creative direction to meet objectives for all advertising and internal/external communications, including print, digital, and video assets. 
• Build and develop an end-to-end marketing team inhouse and or with vendors 
• Develop sales enablement collateral in close coordination with stakeholders. 
• Develop marketing strategy by studying economic indicators; identifying customers and their current and future needs; and monitoring the competition. 
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. 
• Develop and SEO/SEM strategy along with a content development engine to support it 
• Overseeing branding, advertising, and promotional campaigns, participate in events, document business processes, and provide sales support. 
• Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. 
• Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies. 
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. 
• Organize and manage marketing and company and external events 
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets. 

Required skills and qualifications:

• 5+ years of related work experience 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. 
• Proficiency with online content marketing and social media development strategies. 
• Proven success in developing marketing plans and marketing strategies, channels, and branding. 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
• Proven success in designing interactive applications and networking platforms 
• Excellent written and verbal communication skills 
• Strong project management, multitasking, and decision-making skills 
• Metrics-driven marketing mind with eye for creativity 
• Experience with marketing automation and CRM tools 

Personal Skills :

• Excellent written and verbal skills. 
• Excellent project and time management skills 
• Desire to explore and learn newer developments in the field of AI, digital twin, industrial internet of things and augmented/virtual reality 
• Team development and management experience is a plus 

Other Details:  

• Location: Noida, Delhi NCR, Uttar Pradesh 
• Full time in-office position