SEO Specialist

Responsibilities :

  • Research SEO keywords to use throughout the company’s website and marketing materials 
  • Develop optimization strategies to setup the company’s search engine results rankings 
  • Develop content pieces and content drafts for SEO blogs, web pages, landing pages, etc 
  • Write compelling and high-quality website content, including blog posts and page descriptions 
  • Guide and evaluate content writers for developing SEO content 
  • Set measurable goals that demonstrate improvement in marketing efforts 
  • Monitor daily/weekly/monthly performance metrics to understand SEO strategy performance 
  • Efficiently communicate with other marketing professionals to align goals 
  • Collaborate with others within the marketing department to manage SEO strategy 
  • Update content and website links for maximum optimization and search engine rankings 

Requirements :

  • Four years of experience in successfully developing and executing SEO campaigns 
  • Understanding of search engine algorithms and ranking methods 
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics 
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. 
  • In-depth understanding of performance marketing, conversion, and online customer acquisition 
  • Experience with A/B and multivariate experiments 
  • Knowledge of keyword research and data mining tools 
  • Able to complete competitive analysis of other companies within the industry 
  • Excellent written and verbal communication skills (email, phone, etc.) 
  • Comfortable analyzing high volumes of data on a daily basis 
  • Familiarity with WordPress or other content management systems 
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus 

Personal Skills :

  • Excellent written and verbal skills. 
  • Excellent project and time management skills 
  • Desire to explore and learn newer developments in the field of AI, digital twin, industrial internet of things and augmented/virtual reality 
  • Strong logic/probability thinking ability and be good at analysing, summarizing, describing, communicating, and solving problems. 

Other Details:  

  • Location: Noida, Delhi NCR, Uttar Pradesh 
  • Full time in-office position 

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