Responsibilities :
- Research SEO keywords to use throughout the company’s website and marketing materials
- Develop optimization strategies to setup the company’s search engine results rankings
- Develop content pieces and content drafts for SEO blogs, web pages, landing pages, etc
- Write compelling and high-quality website content, including blog posts and page descriptions
- Guide and evaluate content writers for developing SEO content
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily/weekly/monthly performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Update content and website links for maximum optimization and search engine rankings
Requirements :
- Four years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- In-depth understanding of performance marketing, conversion, and online customer acquisition
- Experience with A/B and multivariate experiments
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Personal Skills :
- Excellent written and verbal skills.
- Excellent project and time management skills
- Desire to explore and learn newer developments in the field of AI, digital twin, industrial internet of things and augmented/virtual reality
- Strong logic/probability thinking ability and be good at analysing, summarizing, describing, communicating, and solving problems.
Other Details:
- Location: Noida, Delhi NCR, Uttar Pradesh
- Full time in-office position